Fragmented Digital Presence

The average internet user now manages 200 + online accounts. This proliferation has led to a fragmented digital presence, making it increasingly difficult to track and secure each account effectively.

Privacy and Security Concerns

Billions of credentials are leaked globally each year, highlighting the risk of identity theft and fraud. Over 60% of users reuse passwords across multiple platforms making them vulnerable to breaches and compromising personal security.

Lack of Digital Legacy Planning

As people’s digital lives grow, there is increasing concern over what happens to online accounts after death. With no standard system in place, most individuals leave their digital assets (social media, banking, subscriptions etc) unmanaged when they pass away.

Need for Secure, Decentralised Verification

Trust in online systems is declining with rising concerns over data breaches and fraud. A secure, tamper-proof means to verify individual users would allow for unique identity verification online and could be used to digitalise a variety of services (AML, KYC).